Product Naming for Dummies
Every now and then corporate marketing guys, isolated from the real world in their corner offices, start scratching their balls thinking of new ways to spam us with their latest buzzwords. One of their favorite strategies is using some clever prefix. Like cyber: Cybercafe, Cyberlaw, Cyberspace:
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The modern product naming process and how corporate marketing experts add value is accurately described here: 
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En vogue right now is the i-prefix: the ubiquitous lower-case single character which took over after the e-boom of the dot-com craze (eCommerce, IBM eServer, hp eServices...). The iGoatse is a shining example of exactly this process. But wait, that's not even the sad part. The sad part is when these things become popular, and every other marketing manager and his dog begins coming up with similar product names trying to cash in on the same naming scheme. But really, a lot of these product names making little or no sense at all.
iGoatse. iSuck. Suck-Suck.
(click here if you're thinking "iGoatse? What the f.. is iGoatse"?)
Congratulations on completing Product Marketing for Dummies!
now continue with Product Marketing 101:
press play to see how Microsoft repackages the iPod
(click here if you're thinking "Goatse? What the f.. is Goatse"?)